Overview
I got a story to tell
Overview
I got a story to tell
Watch my video introduction:
Matthew D. Donahue
Creative director
Seed Strategy / Burke Inc.
M.A. creative writing
Seton Hill University
B.A. HISTORY
University of Dayton
Telegraphic style. Seamless syntax. Impactful asides set off by em-dashes, ellipses, and well-timed line breaks.
It’s all part of the job.
But writing demands more than just slick words and a deft hand for narrative. You need perspective. Context. A sympathetic frame of reference that elevates these arcane symbols we call words into... something human.
In other words, you need a story.
I tell the stories of people and ideas. I tell the stories of brands and the products that define them. With impact. With originality. With lots of coffee.
Thanks for checking out my site.
—Matt
Titles
I've written for fun. I've written for profit. i've written because the deadline said i had no choice.
But no matter what i've written, i've always written with passion.
Titles
I've written for fun. I've written for profit. i've written because the deadline said i had no choice.
But no matter what i've written, i've always written with passion.
Yes. I get paid for this.
2021 - 2025
Creative Director
Burke inc. / seed strategy - cincinnati oh
Led creative on a breadth of client challenges—from product launches, to brand positioning, to in-depth consumer audience perspectives. Defended ideas, championed change, pushed conceptual boundaries.
2018 - 2021
Associate Creative Director
burke inc. / seed strategy - CIncinnati oH
Developed proprietary consumer illumination capability based on motivational archetypes. Reconceptualized and rewrote Burke Inc.’s website. Helped brand and launch various internal tools for Burke Inc.
2015 - 2018
Senior Writer
burke inc. / Seed strategy inc. - cincinnati oh
Conceptualized brand identities, codified brand promises, crystallized brand narratives. Ads, marketing, messaging. Concepts, campaigns, coy headlines.
2012 - 2015
Copywriter
Seed strategy inc. - cincinnati oh
Wrote product concepts for Fortune 100 clients. Provided comprehensive editorial support on client deliverables—grammar, style, story. Created, shared, and socialized content with an eye for SEO.
2010 - 2011
Copywriter
starmark vacation homes - fort lauderdale fl
Brochures, newsletters, direct mailers. Property descriptions and web copy. Helped SVH become a top rental agency by 2011.