Strategic Storytelling
Strategic deliverables need impactful clarity to be effective. With deep experience as a narrative consultant, I use an essay-based approach to crystallize perspectives and bring insights to life. From pitches to category landscapes, I tell business stories that illuminate opportunities & inspire action.
Consumer Personas
You have to understand what drives your consumers to influence their behaviors. Using a unique framework grounded in core motivations and key need states, I create insightful, relatable consumer characters that help brand stakeholders build more effective targeting/communications strategies.
Product Concepts
Grounded in a compelling consumer insight that supports a distinctive benefit, a well-written product concept is an indispensable tool for any product innovation initiative. Since 2012, I’ve written countless concept statements that helped launch products across consumer categories.
Brand Positioning
Every brand needs a definitive identity that makes its unique equities clear, captivating, and—most importantly—competitive. Through brand narratives, brand promises, brand manifestos, and more, I’ve helped brands in diverse categories cultivate and communicate who they are to the people that matter.
All Things Copy
From coy headlines, to captivating content that packs a provocative punch, I’ve left no literary stone unturned in my years as a professional storyteller. I’ve written scripts, strategy decks, websites, articles, ads, concepts, and too many other things to list here. If you need it, I can write it.
For more context on my work, please visit the portfolio section of the site.